Brand Manager

Job Summary:

Key Responsibilities:

- Plan and oversee marketing campaigns, product launches, and brand activations

- Analyze market trends, consumer insights, and competitor activities to refine brand positioning

- Collaborate with cross-functional teams (e.g., Product, Sales, Digital, and Creative) to ensure brand consistency

- Manage brand budgets and ensure ROI on brand marketing initiatives

- Work with external agencies and vendors to develop marketing assets and media plans

- Monitor and report on brand performance metrics, including awareness, engagement, and sales uplift

- Ensure consistent brand messaging across all touchpoints (digital, print, packaging, etc.)

- Identify and build strategic partnerships and influencer collaborations to amplify brand reach

Requirements:

- 4 -8 years of experience in brand management

- Strong understanding of branding principles, consumer behavior, and marketing channels

- Experience with digital marketing, social media, and content strategy

- Excellent communication, project management, and analytical skills

- Ability to work both strategically and operationally

- Proficiency in tools like Excel, PowerPoint, Google Analytics, and brand tracking platforms