Brand Manager

Brand Management:

- Understand the brand, brand positioning & attributes.

- Plan & Execute the Marketing Plan

- Plan & Execute Marketing Activation ATL/BTL

- Own corporate marketing activities - Website, PR etc.

Digital marketing:

- Provide insightful market intelligence to partners- Communication agencies, BTL agencies, Media agencies & PR agencies

- Plan, develop & rollout BTL activation in requirement with defined sales objective.

Brand Strategy:

- Participate in Business Plan development.

- Envision & Create brand strategy document.

- Create annual action plans using the full marketing mix to implement brand strategy.

Product & Brand Analysis:

- Develop & Evolve product insights for lead / lag markets

- Analyses and use market and consumer researches to identify short and long term risks for the brand & develop actions to mitigate the identified risks.

- Creates regular marketing reports.

Media Planning and Execution:

- Plan innovative BTL campaigns & champion deployment across country to solve business problems

- Coordinate with the media agency for the execution of the media plans.