Brand Manager

Job Summary:

Key Responsibilities:

- Manage the end-to-end lifecycle of brand campaigns (planning, execution, monitoring, and optimization)

- Coordinate with internal teams (marketing, product, sales, design) and external partners (agencies,

vendors)

- Conduct market research and competitor analysis to identify opportunities and consumer trends

- Monitor brand performance metrics (e.g., awareness, perception, engagement, ROI)

- Ensure consistency in brand messaging, tone, and visual identity across all touchpoints

- Support product launches with branding plans and integrated marketing support

- Manage the brand budget and ensure efficient allocation of resources

- Collaborate on packaging, POS materials, and promotional strategies

- Serve as the brand custodian and internal ambassador across departments

Qualifications:

- 4-5 years of experience in brand management, marketing, or related roles

- Strong understanding of brand positioning, consumer behavior, and marketing principles

- Proven experience in managing integrated campaigns and working with creative agencies

- Excellent communication, presentation, and project management skills

- Proficiency in marketing analytics tools, social media platforms, and digital marketing tools