Brand Management Role

Description:

Key Responsibilities:

A. Brand Strategy & Execution:

- Define and implement the brand strategy, messaging frameworks and value proposition aligned .

- Ensure consistency in brand communication across all platforms web, mobile, social, marketplace, partner communications.

- Develop brand-guideline materials, tool-kits and campaign assets for internal and external use.

B. E-Commerce Marketing & Growth:

- Lead growth marketing for performance campaigns, conversion optimisation, seller onboarding support.

- Coordinate with product/category teams on storefronts, merchandising, catalogue optimisation and UI/UX improvements.

- Conduct competitor benchmarking (including other digital commerce platforms, marketplace ecosystems) and provide actionable insights.

C. Social Media, Content & Engagement:

- Own the social media strategy: content calendar, campaign ideation, execution, performance tracking.

- Manage agency/vendor relationships as needed.

- Monitor brand sentiment, handle online reputation, and respond to emerging issues with agility.

D. Analytics & Insights:

- Use tools like Google Analytics (GA4), Data Studio, Ads Manager, marketplace dashboards to measure performance.

- Identify key funnel drop-offs, conversion bottlenecks, category-wise seller behaviour patterns.

- Translate data into strategic recommendations and present to senior leadership.

E. Stakeholder & Partner Coordination:

- Work with central and state ministries, government departments, development bodies and ecosystem partners to coordinate campaigns, MoUs, training programmes and outreach.

- Liaise with SHGs, FPOs, clusters, ODOP initiatives and partner networks to support seller engagement, capacity building and branding.

- Cross-functional coordination internally (product, supply chain, operations, seller support) to ensure brand integrity and consistent messaging.

F. Partnership Marketing & Ecosystem Engagement:

- Support co-branding initiatives, joint campaigns, partner events and workshops.

- Create marketing collateral, briefing decks and event materials for internal/external stakeholders.

- Monitor and report on partnership campaign ROI, brand impact and engagement metrics.

Candidate Profile & Skills:

Mandatory:

- 4-7 years of relevant experience in brand management, digital or e-commerce marketing, or growth roles.

- Proven experience working with e-commerce platforms: marketplace dynamics, digital storefronts, conversion metrics.

- Competence with analytics tools: Google Analytics/GA4, dashboards, data interpretation, campaign tracking.

- Demonstrated ability to manage and grow social media presence end-to-end.

- Experience coordinating with multiple stakeholders (government/industry/partners) in a structured environment.

- Excellent written and verbal communication skills, high level of professionalism and stakeholder-management ability.

- Ability to work independently, prioritise tasks, deliver under tight timelines and ambiguity.

Preferred:

- Exposure to government or public sector projects, especially in digital, commerce or MSME ecosystems.

- Experience working with SHGs, FPOs, MSMEs, rural clusters or inclusive commerce initiatives.

- Strong presentation, briefing-document and deck-creation skills.