Brand Lead - Skincare/Wellness

Brand Lead - Wellness Brand

Location: Goa

About the Role

We are looking for a Brand Lead to join a fast-growing, new-age wellness brand and drive the overall brand vision, storytelling, and consumer positioning. This role is ideal for someone who has worked with early-stage D2C brands and understands how to build culturally relevant, consumer-first brands from the ground up.

The ideal candidate should have a strong pulse on consumer behavior, digital culture, wellness trends, and community-led brand building, with the ability to create a distinctive and memorable brand narrative.

Key Responsibilities

- Lead the overall brand strategy, positioning, and consumer communication

- Build and shape the brand identity, tone of voice, and storytelling framework

- Conceptualize and execute integrated marketing and brand campaigns across digital and offline channels

- Drive consumer narrative and create differentiated brand recall in the wellness space

- Work closely with founders, content, growth, social, and creative teams to ensure consistent brand communication

- Translate consumer insights and market trends into impactful campaigns and messaging

- Build brand partnerships, collaborations, and community-driven initiatives

- Own brand calendars, launches, and campaign planning

What We're Looking For

- 5-8 years of experience in brand marketing, preferably with early-stage D2C or consumer brands

- Strong understanding of brand building, storytelling, and consumer psychology

- Experience managing campaigns, positioning, and brand communication

- Prior exposure to wellness, lifestyle, beauty, food, or new-age consumer brands is preferred

- Creative thinker with strong execution capabilities

- Ability to thrive in a fast-paced, entrepreneurial environment