Brand Lead, Out-of-home (Food Service & QSR)

Position Summary:

This role will focus on building strong customer and consumer insights in OOH and converting them into actionable commercial strategies, high-impact partnerships, marketing activation plans and new portfolio innovations leveraging global capabilities, that drive business growth and brand building for the brand in these channels as a strategic food solutions partner.

The position demands customer and business led strategic thinking, consumer understanding, activation and execution excellence, expertise in portfolio management and innovations, white space opportunity mapping, customer problem-solving approach, strong negotiation skills, ability to bring global NPDs to India, cross-functional leadership, passion for outcomes and a strong understanding of Food service and QSR business as foundation.

Key KPIs will be to deliver on brand scorecard in OOH including business results (as measured by volume, net sales growth and profitability), category metrics (market share, penetration) and new product launches at scale.

Ideal candidate should have Horeca or Away from Home food-industry experience with proven ability to build brands in B2B space via activations, campaigns, partnerships and innovations.

Core values that he/she should carry should be consumer and customer obsession, driven by passion and agility, high ownership, hunger for creation (bringing new ideas) and focused on output and business results.

Knowledge/Experience:

- MBA/PGDM in Marketing with 7-8 years of experience in Brand Marketing in FMCG or Food Service industry.

- Ideal candidate to have 1-2 years of Sales experience and 5-6 years of marketing experience across brand activation and innovation.

- Experience in global organizations with exposure to reapplying best in class ideas from other parts of the world, working with global stakeholders to advocate for what India needs, while being a strong advocate of the local consumer and business in a collaborative manner.

- Experience working with QSR chains, HoReCa, or Food Service channels is highly preferred (B2B marketing).

- Demonstrated strong commercial savvy - understands P&L, translates insight/strategy to measurable business impact. Should have done business delivery roles in addition to marketing roles.

- Experience in managing NPD end-to-end with cross functional teams with structured project management.

- Experience in conducting different types of research with operators and consumers, data-scraping via multiple secondary sources and translating insights into strong action plans.

- Skilled in packaging brief, design and artwork development.

- Skilled in agency and stakeholder management from writing concepts and briefs to ensuring excellent creative output by driving collaboration.

- Core competencies include strategic thinking, consumer and customer needs centric mindset, creativity, analytical ability, business focus and strong leadership skills (influential and excellent communicator).

Qualifications:

Academic:

- Must have: MBA/ PGDM

- Nice to have: Professional/Technical Accreditations

Experience:

- Must have: 6-8 years of experience in FMCG/ CPG industry

- Nice to have: N/A