Brand Lead - FMCG/FMCD

We are looking for Professionals from Brand Strategy Background for one of Naukri Assist client based in New Delhi.

Position : Brand Lead

Unit : HO Marketing

Location : New Delhi

Education qualification : MBA Premium B School

Reporting- Head of Marketing

Work Experience : Minimum 12 years experience, with atleast 7 years in Brand Management, preferably from FMCG / FMCD

Desired skills :

- Strong understanding of Brand Strategy, Positioning and other Marketing fundamentals

- Demonstrated ability to drive product / brand growth

- Good team management skills

- Self-Driven & High on ownership

Job Description :

1. Lead Brand Management for Company- Shape Brand Strategy & Positioning and drive execution of the same in keeping with the same and in adherence to Brand Guidelines

2. Develop a clear Product Portfolio Strategy and drive accelerated growth of products in the Premium Portfolio

3. Shape Communication Development & Deployment in line with brand guidelines

4. Create Programs & Properties to create brand visibility and equity

5. Leverage Media & Digital to drive specific marketing objectives

6. Utilize research to strength selling stories and measure progress