Brand Lead - Consumer Products - IIM/MDI/ISB

Short Description:

An exciting opportunity for a brand-building professional to drive consumer engagement, shape brand strategy, and lead integrated marketing initiatives for a rapidly growing consumer business.

About the Company:

Our client is a fast-growing consumer-focused organization with a strong emphasis on innovation, customer experience, and market expansion. The company operates in a dynamic category and offers a high-ownership environment for professionals looking to create meaningful brand impact at scale.

Roles & Responsibilities:

- Lead brand planning, communication strategy, and initiatives that strengthen consumer preference and market presence.

- Drive marketing programs across digital, content, partnerships, and community-building platforms to improve brand visibility.

- Conceptualize and execute integrated campaigns across multiple consumer touchpoints, ensuring consistency and effectiveness.

- Leverage consumer behavior, market trends, and performance data to identify opportunities and refine marketing strategies.

- Work closely with cross-functional teams and external partners to ensure seamless execution of marketing initiatives and product launches.

Skills & Qualifications:

- MBA from a reputed institute preferred with 8-12 years of experience in brand marketing or consumer marketing roles.

- Strong exposure to digital marketing, content strategy, brand communication, and consumer engagement programs.

- Experience in consumer-facing industries such as FMCG, food, lifestyle, retail, or digitally native brands preferred.