Brand Lead - Consumer Durables

- Develop and implement a comprehensive brand strategy aligned with company goals, values, and target audience.

- Create, maintain, and enforce brand guidelines across all touchpoints-marketing, communications, and digital platforms.

- Lead integrated brand marketing campaigns to enhance awareness, engagement, and market share.

- Collaborate with Marketing, Design, Sales, and Product teams to ensure brand consistency.

- Conduct market research to derive consumer insights, track market trends, and assess competitor strategies.

- Define and manage brand narratives, positioning, and tone of voice to communicate the value proposition effectively.

- Oversee creative concept development, visual identity, and experiential brand initiatives.

- Track and analyse brand performance metrics (equity, perception, share of market) and suggest improvements.

- Stay updated with industry innovations, technologies, and best practices to drive competitive advantage.

- Build strong partnerships with agencies, vendors, and external collaborators to deliver brand objectives.

- Lead, mentor, and inspire a high-performing brand team.