- The Head of Brand will lead the integrated brand and creative function, shaping how consumers experience the brand across campaigns, content, retail, and digital touchpoints.

- This role combines strategic brand leadership with hands-on execution, overseeing social media, content strategy, creative development, retail marketing, and category launches.

- The ideal candidate brings a balance of strategic thinking, creative sensibility, and operational excellence to ensure a consistent, contemporary, and business-driven brand narrative.

Key Responsibilities:

Brand Strategy & Communication.

- Define and evolve the brand architecture, positioning, and communication framework.

- Translate business objectives into integrated brand campaigns that drive awareness and preference.

- Partner with internal teams and agency collaborators on creative, advertising, and content initiatives.

- Lead PR and reputation management in collaboration with external partners to ensure consistent storytelling across media and thought leadership platforms.

Creative, Content & Social Leadership.

- Lead in-house teams to deliver high-quality, insight-led content and storytelling.

- Oversee the content and creative roadmap across social, video, influencer, and community initiatives.

- Ensure a cohesive visual and verbal identity across all consumer touchpoints.

Retail & Experience Marketing.

- Drive brand experience across retail and new openings, ensuring consistent brand expression.

- Collaborate with category, experience design, and retail teams for effective in-store communication and merchandising.

- Design and execute local marketing programs to enhance visibility and drive conversions.

Campaign & Launch Management.

- Plan and execute product and category-specific launches.

- Lead go-to-market strategy and creative development for new offerings and seasonal campaigns.

Digital & Website Experience.

- Oversee brand and content quality across digital platforms and website.

- Collaborate with product, UX, and performance teams to ensure messaging consistency and clarity throughout the digital journey.

Consumer Insights & Brand Health.

- Build consumer centricity through insights, qualitative research, and analytics.

- Translate consumer sentiment into actionable creative and communication improvements.

- Monitor brand health, ORM, and social listening metrics to drive proactive engagement.

Ideal Candidate Profile:

Qualification & Experience:

- Master's degree in Marketing or equivalent, with 10-12 years of experience in brand, marketing, or creative leadership roles.

- Foundational experience in brand management or traditional marketing within consumer-driven industries.

- Subsequent leadership experience in high-growth, digital-first environments.

- Proven track record of managing cross-functional teams across creative, content, and retail marketing.

- Strong creative judgment with the ability to balance storytelling with measurable business impact.

- Exposure to digital ecosystems, influencer marketing, and consumer experience design.