Role Objective To drive brand growth and innovation by managing the product pipeline, leveraging consumer insights, and launching new concepts that elevate brand imagery and profitability. This role requires creativity, strategic thinking, and strong cross-functional collaboration. Key Responsibilities Innovation & Product Development - Assist in planning and execution of an 18-month product innovation pipeline. - Conceptualize and develop new product ideas aligned with the brands creative and culinary philosophy. - Lead the market testing and validation of new products. Consumer & Market Insights - Collaborate with consumer insights teams and research agencies for qualitative and quantitative studies. - Use research findings to shape product positioning, innovation strategies, and GTM (Go-to-Market) plans. - Conduct regular competitive landscape analysis, both local and global, to identify trends and opportunities. Brand Strategy & Positioning - Develop compelling brand and product propositions across all sales channels. - Ensure consistency with brand voice, food philosophy, and creative direction. - Track the impact of new product launches on key business metrics and brand KPIs. Cross-Functional Collaboration - Coordinate with stakeholders including finance, supply chain, planning, marketing agencies, and franchise partners. - Manage project timelines and ensure alignment through critical stages of product development. - Drive commercial viability by balancing creativity with business objectives. Candidate Profile Qualifications & Experience - MBA from a reputed institute. - 5-8 years of experience in brand management, consumer insights, or product innovation. - Prior experience in QSR, FMCG, Food/Beverages, Snacking, or Q-Commerce preferred. Skills & Traits - Strong creative thinking backed by data-driven decision making. - Up-to-date with food trends, consumer behavior, and innovation strategies. - Excellent project management and multitasking abilities. - High stakeholder management and team collaboration skills. - Effective verbal and written communication. - Must be non-vegetarian (due to product testing/involvement in recipe development).

Delhi NCR

Gurgaon/Gurugram

Brand Innovation Manager - FMCG 

Job Description for Brand Innovation Manager - FMCG  in hcconsulting in  Delhi NCR Gurgaon/Gurugram for (4-12) years of experience. Apply Now!