Brand Head - Sleep Solutions Business

Who we are:

We are one of India's most loved home and sleep solutions brands, founded in 2016 to reimagine comfort through research, design, and direct-to-consumer innovation. Since then, we have evolved from a disruptive D2C mattress start-up into a scaled, publicly listed home solutions company. Today, we offer a broad portfolio across mattresses, bedding, furniture, and home dcor, serving customers nationwide through a strong omnichannel presence.

Our differentiation lies in our end-to-end ownership model. With deep in-house capabilities across product development, manufacturing, supply chain, logistics, and retail, we take pride in delivering consistent quality, faster innovation, and a seamless customer experience across digital and physical channels.

In under a decade, we have touched over 2.5 million homes across India, building a brand associated with trust, thoughtful design, and everyday comfort. Our journey reflects a rare blend of entrepreneurial agility and industrial depth, powered by a customer-obsessed culture that continuously learns and improves.

We are backed by long-term investors such as Peak XV (formerly Sequoia Capital India), Verlinvest, SIG, Investcorp, and Elevation Capital, we are now operating as a listed company with heightened expectations around governance, transparency, and performance discipline.

As we enter this next chapter, the focus is on building a durable, profitable, and institutionally strong consumer brand - expanding our portfolio, deepening omnichannel reach, and strengthening leadership depth and operating rigor, while preserving the speed and ownership mindset that defines our culture.

The Brand Head role is critical at this moment - to help reimagine and elevate brand across all online and offline touchpoints across all categories.

Job Purpose:

To reimagine brand language for the coming decade by truly listening to consumers. To then disseminate this language across all customer touchpoints in all channels and geographies. Any customer or potential customer should have the same consistent, top notch experience of irrespective of where they interact. This role requires a strategic thinker with expertise in branding and proven ability to manage brands across D2C online, company owned retail, Modern Trade and online marketplaces.

Key Responsibilities

Brand Strategy & Planning:

- Understand business goals very deeply

- Develop brand strategies which are tightly aligned with the near and medium term business goals

- Build integrated campaigns that speak the same language across website, retail stores, social media presence and any other platforms

- Ensure visual, verbal, and written brand consistency across all end user/customer/stakeholder touchpoints and communication

- Be on the cutting edge of the latest developments in brand marketing at all times and not be restricted to traditional brand building narratives and media strategies - AI, creator economy etc.

- Allocate capital in an efficient and data-driven manner

- Create compelling content and collateral that achieves brand goals

- Consumer Insight & Voice of Customer

- Analyze market trends and consumer behavior across online and offline channels using both qualitative and quantitative tools and frameworks

- Leverage data to optimize campaigns, assortment, pricing, and promotions

- Track KPIs like ROAS, footfall, conversion rate, AOV, repeat rate, and brand health metrics.

- Collaboration & Team

Work closely with the the following teams to action the brand initiatives:

- Online D2C and marketplace

- Category

- Retail (Operations, Merchandising)

- Supply chain and operations

- Groom a team of brand marketers that truly live and breathe the business, and hence the derived marketing goals. Build the muscle of well-rounded and robust brand marketing decision making in the team.

- Build strong relationships with agencies and external partners to always stay abreast of the latest advancements and bring those best practices.

Core Competencies:

- Strategic Acumen to connect business priorities, brand objectives, and quantitative analysis to drive long-term brand growth

- Strong fundamentals of brand positioning, segmentation, creative differentiation and strategic media planning

- Be conversant with quantitative analysis of marketing data and derive actionable insights

- High EQ to collaborate and drive brand initiatives through influence

- Demonstrates companies values of ownership, customer obsession, deep dive and innovation in every decision

A successful Head of Brand Marketing should have:

- A strong educational background in marketing, business administration, or a related field.

- Proven experience in brand marketing within an Omni channel environment but with a clear linkage to business metrics, and not just brand metrics. Excellent strategic thinking and leadership skills.

- Proficiency in managing multi-channel marketing campaigns.

- Strong analytical skills to interpret market data and consumer behaviour.

- Exceptional communication and collaboration abilities.