Brand Head - Skincare D2C Startup

Industry - FMCG / Foods / Beverage

Category - Sales & Marketing

Skills - Brand Marketing, Brand Building, Brand Development, Brand Awareness, Brand Strategy, Brand Campaigns, Brand Advertising

Job Description - Brand Manager will be responsible to build and scale a fast-growing Indian skincare brand from the ground up. The role owns brand strategy, storytelling, campaigns, and consistency across channels, working closely with marketing, product, and sales teams to drive awareness and impact for a science-led skincare portfolio.

Client Details

The client is a fast-growing Indian skincare D2C startup built on a strong foundation of science-led innovation. The brand focuses on developing clinically tested, high-performance skincare solutions that address real Indian consumer needs. With an entrepreneurial, high-energy culture, the company offers a hands-on environment where teams collaborate closely to build a distinctive, modern beauty brand from the ground up.

Description

- Brand development/evolution and brand guideline management.

- Marketing and branding strategy development, planning and execution.

- Market research, data analytics, and competitor tracking to develop insights that drive marketing strategy.

- Planning, management, execution, and sharing learnings from promotional campaigns (including product launches, offer periods, occasion/moment marketing, and events.)

- Design creation and management of cross functional branded assets. Liaise with cross functional teams to lead brand campaign planning, execution, analytics and learning.

- Manage external brand relevant freelancers/agencies like creative, research, and design.

- Ensure visual, verbal, and written brand consistency across all end user/customer/stakeholder touchpoints and communication.

- Collaborate with cross-functional teams to maintain accurate and compelling product information across relevant channels.

- Minimum 3 years of experience in a brand marketing role, preferably in beauty or consumer goods.

- Strong analytical and communication skills.

- Familiarity with the digital media landscape. Ability to work collaboratively in a fast-paced environment.

2. High-growth exposure: Work in a fast-paced startup environment with cross-functional impact and room to shape strategy.

3. Growing traction: Be part of the story, - fast-scaling brand with momentum, visibility, and room to build long-term category leadership.