Brand Head - Quick Commerce/Fashion Industry

Job Description:

The Head of Brand & Content will own brand strategy, creative direction, storytelling, and content innovation for a fast- scaling quick- commerce fashion platform. This role combines consumer insight, creative excellence, and growth-driven thinking to build an iconic, youth- centric brand.

Client Details:

Our client is a rapidly emerging quick- commerce fashion platform focused on delivering trend- first apparel and accessories with unmatched speed. They combine technology, creative agility, and fashion intelligence to serve India's new- age shoppers who want style delivered instantly.

Description:

- Define and lead the overall brand strategy, identity, and positioning across all customer touchpoints.

- Develop a bold, distinct, and culturally relevant brand voice suited for fast- fashion and Gen- Z audiences.

- Own the content ecosystem - campaign creation, social media, influencer strategy, video content, and storytelling.

- Partner with growth, category, product, and creative teams to deliver cohesive brand experiences.

- Build and scale a high- performance content and creative team that can deliver rapid, high- quality output.

- Drive 360- campaigns across performance channels, CRM, in- app experiences, and offline activations where relevant.

- Use consumer insights, trend data, and competitive intelligence to guide creative and strategic decisions.

- Ensure brand consistency and creative excellence across imagery, typography, tone, packaging, and product drops.

- Collaborate with leadership to sharpen the brand's long-term narrative and expand into new fashion and cultural territories.

- Manage agency relationships, production budgets, and timelines to ensure high-impact, cost-efficient execution.

Profile:

A strong Head of Brand & Content should have:

- 8 to 15 years of experience in brand building, creative strategy, or content leadership - ideally in fashion, beauty, lifestyle, or consumer tech.

- Proven experience shaping youth- first or culture- forward brands.

- Strong creative sensibility with the ability to translate trends into compelling narratives.

- Deep understanding of social media, digital storytelling, and short- form content dynamics.

- Experience leading creative teams, agencies, and cross- functional brand initiatives.

- Ability to balance fast turnarounds with brand consistency and design excellence.

- Data- driven mindset paired with strong intuition for culture and consumer behavior.

- Excellent communication, leadership, and stakeholder management skills.

Job Offer:

- A high- visibility leadership role crafting the identity of a breakout quick- commerce fashion brand.

- Opportunity to shape culture, build iconic campaigns, and define how India experiences quick fashion.

- Work in an agile, creative, and experimental environment with freedom to test bold ideas.

- Competitive compensation, creative ownership, and room for rapid growth.

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