Job/Soft skill training

People First Consultants Reviews by Employees

Recruitment Consultant

Market Analysis: - Analyze evolving consumer preferences, such as clean labels, organic products, or personalized nutrition. - Analyze the market potential including gyms, counselling centers, IT parks, coworking spaces, and D2C platforms or other institutions to pitch in CNE nutrition. Product Tailoring: - Develop product architecture based on consumer behaviour and purchase patterns, and collaborate with NPD to validate innovative prototypes that align with Memory Vita and Memory Plus, ensuring a strong Unique Selling Proposition (USP). - Create action plans with market trend reports on tailoring products/branding initiatives to meet specific customer needs and capitalize on market gaps. - Involvement in the brand's development process, including monitoring brand health indicators such as customer sentiment and Top of the mind awareness for the nutrition product group. - Determining which SKUS to introduce, drop, what changes in graphics & packaging to be implemented in each year. - Defining & setting benchmarks in product development by giving inputs to PD and R&D on change in consumer preferences and tastes. Strategic Product Placement and Visibility: - Collaborate with sales function for successful launch of new products, ATL, BTL and TTL activations and ensure awareness and visibility of products. - Benchmark distribution channels across geographies and retail outlets to optimize brand reach and performance. - Guide marketing & sales team strategically to select effective retail channels (online and offline) to maximize product visibility, working closely with distribution partners to strengthen market reach. Marketing Initiatives: - Approve / Support for appropriate promotion plan along with proposed impact on the sales volume, top & bottom lines. - Get appropriate budgets allocated for running a Promotional Plan. - Create, develop and review the marketing promotion plans and study the effectiveness of the ATL and BTL campaign with respect to intended results. - Engage with external parties to identify opportunities and propose impactful campaigns. - Suggest growth opportunities to conquer untapped markets and niche segments. - Plan digital marketing initiatives and use appropriate tools and techniques to maximize the reach. Budget Management: - Based on the revenue (Sales Target) and recovery target, prepare annual budget for the entire marketing function. - Allocate appropriate budgets for running a quarterly rolling brand promotional plan. - Ensure alignment of the plan with CNE's business priorities and corporate objectives. - Regularly evaluate budget utilization and adjust strategies to optimize ROI, ensuring Memory Vita & Memory Plus brand remains competitive and effective in capturing market share. MIS Reporting/ MRMs: - Submit periodic reports on marketing action points, expenses, corrective actions taken and its effectiveness to Managing Partner. - Report Managing Partner/ Management about progress and critical areas of attention during MRMs - Must prepare for travel and analyze markets at least for a minimum of 2 to 6 days in a month. People Development: - Lead the marketing team and guide them to perform their jobs well and ensure results. - Train and mentor the marketing team to enhance their capabilities to successfully handle future job/ role.

Chennai

Brand Head - Nutrition 

Job Description for Brand Head - Nutrition  in People First Consultants Pvt Ltd., in  Chennai for (10-25) years of experience. Apply Now!