Market Analysis:

- Analyze evolving consumer preferences, such as clean labels, organic products, or personalized nutrition.

- Analyze the market potential including gyms, counselling centers, IT parks, coworking spaces, and D2C platforms or other institutions to pitch in CNE nutrition.

Product Tailoring:

- Develop product architecture based on consumer behaviour and purchase patterns, and collaborate with NPD to validate innovative prototypes that align with Memory Vita and Memory Plus, ensuring a strong Unique Selling Proposition (USP).

- Create action plans with market trend reports on tailoring products/branding initiatives to meet specific customer needs and capitalize on market gaps.

- Involvement in the brand's development process, including monitoring brand health indicators such as customer sentiment and Top of the mind awareness for the nutrition product group.

- Determining which SKUS to introduce, drop, what changes in graphics & packaging to be implemented in each year.

- Defining & setting benchmarks in product development by giving inputs to PD and R&D on change in consumer preferences and tastes.

Strategic Product Placement and Visibility:

- Collaborate with sales function for successful launch of new products, ATL, BTL and TTL activations and ensure awareness and visibility of products.

- Benchmark distribution channels across geographies and retail outlets to optimize brand reach and performance.

- Guide marketing & sales team strategically to select effective retail channels (online and offline) to maximize product visibility, working closely with distribution partners to strengthen market reach.

Marketing Initiatives:

- Approve / Support for appropriate promotion plan along with proposed impact on the sales volume, top & bottom lines.

- Get appropriate budgets allocated for running a Promotional Plan.

- Create, develop and review the marketing promotion plans and study the effectiveness of the ATL and BTL campaign with respect to intended results.

- Engage with external parties to identify opportunities and propose impactful campaigns.

- Suggest growth opportunities to conquer untapped markets and niche segments.

- Plan digital marketing initiatives and use appropriate tools and techniques to maximize the reach.

Budget Management:

- Based on the revenue (Sales Target) and recovery target, prepare annual budget for the entire marketing function.

- Allocate appropriate budgets for running a quarterly rolling brand promotional plan.

- Ensure alignment of the plan with CNE's business priorities and corporate objectives.

- Regularly evaluate budget utilization and adjust strategies to optimize ROI, ensuring Memory Vita & Memory Plus brand remains competitive and effective in capturing market share.

MIS Reporting/ MRMs:

- Submit periodic reports on marketing action points, expenses, corrective actions taken and its effectiveness to Managing Partner.

- Report Managing Partner/ Management about progress and critical areas of attention during MRMs

- Must prepare for travel and analyze markets at least for a minimum of 2 to 6 days in a month.

People Development:

- Lead the marketing team and guide them to perform their jobs well and ensure results.

- Train and mentor the marketing team to enhance their capabilities to successfully handle future job/ role.