Brand Head - Mobile Accessories

A leading Mobile Accessories / Consumer Electronics company is looking to onboard a dynamic Brand Head who has successfully built and scaled consumer electronics brands through strong 360-degree marketing leadership.

Role Overview:

The Brand Head will own the complete brand charter-from strategy to execution-driving brand visibility, market penetration, and consumer preference across offline and digital platforms.

Key Responsibilities:

- Define and execute end-to-end brand strategy for mobile accessories portfolio

- Lead 360-degree marketing including ATL, BTL, Digital, Influencer, PR, Trade & Retail Marketing

- Build strong brand positioning, storytelling, and consumer engagement

- Drive product launches, GTM strategies, and campaign planning

- Manage media planning, performance marketing, and ROI tracking

- Work closely with product, sales, ecommerce, and retail teams

- Own brand budgets, agency management, and marketing calendars

- Leverage consumer insights, market trends, and competition analysis

Mandatory Experience & Skills:

- Proven experience as Brand Head / Marketing Head in Consumer Electronics / Mobile Accessories

- Strong background in building brands from ground up or scaling brands

- Hands-on experience in 360-degree marketing

- Exposure to offline + online (D2C, ecommerce, retail) ecosystems

- Strong leadership, stakeholder management, and creative orientation

Ideal Candidate Profile:

- Experience working with fast-growing consumer electronics brands

- Strategic thinker with execution excellence

- Strong understanding of Indian consumer behaviour and retail dynamics