Brand Head - Gaming Firm

Brand Head Online Gaming Gurgaon

Are you ready to lead the charge in building one of Indias most exciting gaming brands?

We're looking for a dynamic Brand Head to spearhead our brand strategy, positioning, and campaigns for a fast-growing online gaming platform.

This is a leadership role based out of Gurgaon, ideal for someone who lives and breathes youth culture, digital trends, and has a solid understanding of brand storytelling in the tech/entertainment space.

As Brand Head, you will own the brands voice across all touchpoints from national campaigns and influencer collaborations to in-app narratives and player engagement strategies. Youll work closely with marketing, product, and design teams to craft a cohesive identity that stands out in a crowded digital playground.

If youve built a bold consumer brand before, understand what resonates with Gen Z, and have a play-to-win mindset we want to hear from you.

Location: Gurgaon

- Experience: 7-10 years in brand strategy, preferably in gaming, entertainment, or youth focused platform

Key Responsibilities:

Brand Strategy & Positioning:

- Define and implement a long-term brand strategy that aligns with business goals and drives brand equity, recognition, and trust.

Creative Leadership:

- Oversee the development of creative campaigns, visual identity, messaging frameworks, and brand guidelines across digital and offline channels.

Consumer Insight & Research:

- Leverage market research, consumer insights, and data analytics to refine brand messaging and ensure resonance with target audiences.

Cross-Functional Alignment:

- Collaborate with product, marketing, sales, customer experience, and HR teams to maintain brand consistency across all touchpoints.

Brand Campaigns:

- Lead integrated marketing campaigns that drive awareness, consideration, and loyalty. Track performance and continuously optimize messaging and creative.

Team Leadership:

- Build and mentor a high-performing brand and creative team. Inspire innovation while maintaining brand integrity.

Partnerships & PR:

- Guide strategic brand collaborations, influencer relationships, and PR initiatives that elevate the brand narrative.

Internal Brand Culture:

- Drive brand understanding and advocacy within the organization to ensure employees embody and reflect the brand values.

Requirements:

- Proven experience (7+ years) in brand management, with at least 3 years in a leadership role.

- Strong understanding of branding principles, consumer psychology, and current marketing trends.

- Experience managing creative teams and working with external agencies.

- Excellent storytelling, communication, and presentation skills.

- Data-driven mindset with the ability to interpret brand performance metrics.

- Bachelor's/Masters degree in Marketing, Business, Communications, or a related field.

Preferred Qualifications:

- Track record of successfully launching and growing brands in competitive markets.

- Experience with brand expansion across multiple geographies or cultures.