Brand Head - eCommerce

Job Description:

- The Head of Brand & Content will own brand strategy, creative direction, storytelling, and content innovation for a fast- scaling quick- commerce fashion platform. This role combines consumer insight, creative excellence, and growth-driven thinking to build an iconic, youth- centric brand.

Client Details:

Our client is a rapidly emerging quick- commerce fashion platform focused on delivering trend- first apparel and accessories with unmatched speed. They combine technology, creative agility, and fashion intelligence to serve India's new- age shoppers who want style delivered instantly.

Description:

- Define and lead the overall brand strategy, identity, and positioning across all customer touchpoints.

- Develop a bold, distinct, and culturally relevant brand voice suited for fast- fashion and Gen- Z audiences.

- Own the content ecosystem - campaign creation, social media, influencer strategy, video content, and storytelling.

- Partner with growth, category, product, and creative teams to deliver cohesive brand experiences.

- Build and scale a high- performance content and creative team that can deliver rapid, high- quality output.

- Drive 360- campaigns across performance channels, CRM, in- app experiences, and offline activations where relevant.

- Use consumer insights, trend data, and competitive intelligence to guide creative and strategic decisions.

- Ensure brand consistency and creative excellence across imagery, typography, tone, packaging, and product drops.

- Collaborate with leadership to sharpen the brand's long-term narrative and expand into new fashion and cultural territories.

- Manage agency relationships, production budgets, and timelines to ensure high-impact, cost-efficient execution.

Profile:

A strong Head of Brand & Content should have:

- 8-15 years of experience in brand building, creative strategy, or content leadership - ideally in fashion, beauty, lifestyle, or consumer tech.

- Proven experience shaping youth- first or culture- forward brands.

- Strong creative sensibility with the ability to translate trends into compelling narratives.

- Deep understanding of social media, digital storytelling, and short- form content dynamics.

- Experience leading creative teams, agencies, and cross- functional brand initiatives.

- Ability to balance fast turnarounds with brand consistency and design excellence.

- Data- driven mindset paired with strong intuition for culture and consumer behavior.

- Excellent communication, leadership, and stakeholder management skills.

Job Offer:

A high- visibility leadership role crafting the identity of a breakout quick- commerce fashion brand.

Opportunity to shape culture, build iconic campaigns, and define how India experiences quick fashion.

Work in an agile, creative, and experimental environment with freedom to test bold ideas.

Competitive compensation, creative ownership, and room for rapid growth.

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