Brand Head - D2C

Brand Head (12-15 yrs)

Function: Brand, Performance & Digital Growth

Reports To: CEO / Co-Founder

Location: Delhi Onsite

Experience Required: 12 - 15 years

About the Role:

Our Brands is looking for a Brand Head to lead end-to-end brand strategy, performance marketing, and digital growth for our D2C portfolio. This is a senior leadership role for someone who can translate business and revenue goals into compelling brand narratives, high-velocity content ecosystems, and platform-specific growth strategies - while owning the full pipeline from creative direction to campaign execution.

The ideal candidate has built and scaled brand and performance functions in a fast-moving D2C or digital-first environment, is comfortable owning both the creative and the numbers, and can lead cross-functional teams (creative, content, performance, agency partners) toward revenue-aligned outcomes.

Key Responsibilities:

- Own the Brand & Performance Verticals: Take end-to-end responsibility for social content, paid media creatives, and campaign execution across all brand touchpoints.

- Revenue-Aligned Content Planning: Drive monthly content and media planning in line with revenue targets and budgets, ensuring consistent, high-volume production of video and static assets.

- Production Pipeline Management: Build and manage a scalable production pipeline for performance-led creatives, coordinating internal teams and external creators for speed and conversion efficiency.

- Social & Platform Strategy: Define and drive social media strategy and content direction (Instagram and beyond), overseeing ideation, narrative development, and execution.

- Brand Partnerships: Scale brand collaboration and partnership initiatives across regional and national markets to expand reach and support purchase-driven campaigns.

- Sale-Led Campaign Execution: Plan and execute high-frequency D2C sale campaigns - shoot planning, content calendars, and media plan alignment.

- Agency & Partner Management: Manage relationships with agencies and external production partners to ensure scalable, on-brand output.

- New Product Development & Launch: Partner with product and growth teams on go-to-market strategy for new launches, including key UI/UX and customer journey inputs where relevant.

- Team Leadership: Build, mentor, and scale an in-house creative/content team capable of high-volume, multi-channel output.

- Cross-Functional Alignment: Act as the strategic liaison between product, growth, performance, and creative teams to ensure consistent brand voice across all channels.

What We're Looking For:

- 10+ years of experience in brand strategy, digital marketing, or creative leadership, with meaningful exposure to D2C or digital-first businesses.

- Demonstrated ability to balance brand-building with performance/ROI accountability.

- Experience managing high-volume content production cycles (frequent sales, campaigns, or launches).

- Strong track record in social and paid media strategy, ideally with hands-on ownership of Instagram or similar platforms.

- Experience scaling an in-house design/content team and managing external agency relationships.

- Comfort working cross-functionally with product, growth, and performance marketing teams.

- Prior experience with new product launches / go-to-market strategy is a strong plus.

- MBA or equivalent in Marketing/Advertising/Communication preferred.

Nice to Have:

- Experience in categories adjacent to appliances, personal care, or FMCG D2C brands.

- Familiarity with mobile app marketing and UI/UX-linked brand decisions.

- Background that spans both agency-side and client-side/in-house brand leadership.