Head - Brand

Location: Mumbai

Reporting To: Chief Marketing Officer

About the Company

Our client is a leading Private Bank. As the organization continues its growth journey, it is seeking a seasoned branding professional to lead and transform the Group's brand strategy, positioning, and market presence.

Position Overview

The Head - Brand will be responsible for building, strengthening, and protecting the Bank's brand equity across businesses and stakeholder segments. The role requires a strategic marketer with a strong consumer branding background who has successfully led large-scale brand-building initiatives within leading consumer-facing organizations.

The incumbent will drive the overall brand vision, positioning, communication strategy, customer engagement initiatives, and brand architecture while ensuring consistency across all channels and business verticals.

Key Responsibilities

Brand Strategy & Positioning:

- Develop and execute the Group's long-term brand strategy aligned with business objectives.

- Define and strengthen the brand positioning across multiple business lines and customer segments.

- Drive brand differentiation and enhance brand recall in highly competitive markets.

- Establish and manage the brand architecture across the Group's portfolio of businesses.

Brand Building & Communication:

- Lead integrated brand campaigns across television, digital, print, outdoor, social media, and emerging platforms.

- Oversee development of compelling communication strategies that enhance customer engagement and brand affinity.

- Ensure consistency of brand messaging and visual identity across all touchpoints.

- Manage relationships with creative, media, digital, PR, and research agencies.

Consumer Insights & Market Intelligence:

- Leverage consumer insights, market research, and competitive intelligence to shape brand strategy.

- Track brand health metrics, awareness, consideration, preference, and advocacy measures.

- Identify emerging consumer trends and translate them into impactful brand initiatives.

Digital & Customer Engagement:

- Partner with digital marketing teams to create seamless omnichannel brand experiences.

- Drive customer engagement programs to improve brand perception and loyalty.

- Enhance the Group's digital brand presence across owned, earned, and paid channels.

Stakeholder Management:

- Collaborate closely with business leaders, product teams, sales teams, and external partners.

- Act as the custodian of the Group's brand identity and reputation.

- Support leadership communication and strategic corporate branding initiatives.

Team Leadership:

- Build, mentor, and lead a high-performing brand management team.

- Foster a culture of innovation, creativity, and consumer-centric thinking.

- Manage brand budgets and ensure optimal return on marketing investments.

Candidate Profile:

- MBA from a premier business school preferred.

- Additional qualifications in Marketing, Branding, Communications, or Digital Marketing will be an advantage.

Experience:

- 15 - 20 years of experience in brand management, marketing, and consumer engagement.

- Currently working or has worked with leading consumer-facing organizations such as FMCG, Consumer Durables, Telecom, Retail, E-commerce, Automotive, Consumer Technology, or Digital Consumer Brands.

- Proven track record of building and scaling large consumer brands at a national level.

- Experience managing significant marketing and branding budgets.