B2B Brand Head Responsibilities: - Work on building the brand and category of the business amongst relevant TG - Ideating, planning and executing events and conferences - Work with the events team to ensure maximum brand visibility and engagement - Work with the PR team to ideate on story opportunities and drive the PR focus for the brand - Ideate on the content marketing initiatives and plan content calendars with the content team - Drive effective content distribution strategy to ensure maximum engagement including newsletters, social etc - Plan and develop content for brand awareness and category leadership amongst the TG - Brief the content, design, and PR teams and work with them to ensure the delivery of projects - Collaborate with the digital team for developing effective digital campaigns for the purpose of lead generation, awareness, etc - Work closely with the demand generation team to support and meet B2B objectives - Collaborate with respective teams to plan and execute various marketing initiatives such as events, email campaigns, direct mailers, etc - Measure what works, and what doesn't work, and drive business decisions based on data - Continuously assess the effectiveness of the marketing campaigns and report back to the business on required changes - Work on developing sales collaterals such as pitch decks, emailers, brochures, websites,s and so on with the help of the content and design teams - Guide, lead, and mentor the brand team to reach all objectives Experience & Skills : - 10+ years of experience (The experience will play a critical role here) - Has been responsible for planning and executing marketing campaigns (ATL/ BTL/ Digital) - Has worked on developing marketing communications such as brochures, pitch decks, emailers, direct mailers, etc - Has been involved in planning, ideating, and executing brand campaigns/ product launches - Has led participation in multiple conferences and events - A fairly good understanding of online marketing and content marketing

Bangalore

Brand Head - B2B Segment - BFS 

Job Description for Brand Head - B2B Segment - BFS  in AVE-Promagne Business Solutions in  Bangalore for (11-22) years of experience. Apply Now!