Key Responsibilities :  - Lead the team to drive brand communication, ATL marketing, ATL media planning and PR  - Build the value proposition, its offerings, and help create winning propositions and messaging for GTM   - Define the brand positioning, and design and deploy strategies to strengthen the brand and build brand equity.   - Work with external and internal team to create brand strategy, and develop a differentiated, hot and go-to brand  - Lead the marketing mix design and maximize the ROI through market mix modeling and marketing data analytics  - Develop a deep understanding of target consumer and become his/her advocate across company initiatives  - Collaborates across channels, internal show marketing teams to deliver an effective content marketing plan  - Design, conduct, and analyze consumer research and brand health tracking; partner closely with the media, advertising, and analytics teams to define campaign performance metrics to ensure a high level of effectiveness  - Work closely with the PR agency to execute the PR strategy in metros and tier 2/3 cities  What to bring :  - MBA from premier B-school in marketing or strategy with 12+yr sof work experience  - Experience across the FMCG and Digital space in leading the brand positioning and strategy   - Demonstrated experience in building a brand and working on complex projects independently   - Excellent interpersonal skills; outstanding in team work, ability to work successfully with teams across the org  - Detail orientation, execution excellence & entrepreneurial spirit

Mumbai

Brand Development Lead - FMCG - IIM/XLRI/FMS 

Job Description for Brand Development Lead - FMCG - IIM/XLRI/FMS  in TGC Consulting in  Mumbai for (12-16) years of experience. Apply Now!