Leadership - Thought leadership and strategic direction for both short term and long term based on the vision. - Define the value proposition in consultation with the product team for each of the brands and their positioning. - Build and maintain leadership of EFL brands in their respective categories. Consumer Insights - Market Research, primary/secondary with segments of customers and trade to develop customer insights and behaviour trends. - Seek Inputs from Consumers and integrate with product development, market segmentation and pricing. - Understand the consumer demographics and differentiation for each of the product lines. Develop analytics and insights for more powerful decision making. - Conduct focused group discussions and research groups to understand the connect with the brand. - Sharpen the product proposition and brand promise to the respective consumer cohorts. - Brand Strategy and Communication Development - To build brand visibility of corresponding brand reflecting the brand values across mediums. - Positioning of the brand and develop ATL, Digital, PR, BTL initiatives to project the brand in accordance with the same. - Brand awareness and stickiness with the brand by defining its salience. - Develop brand guidelines and brand language. - Conducting various brand awareness programs & promotions across trade channels Marketing Initiatives - To develop an integrated marketing strategy including the marketing plan, media mix, budget, etc. - Initiatives to connect with the customer base and consumer engagement through marketing communication. - Initiatives to increase top line and maximize profitability. - Work with Digital teams to drive Digital marketing initiatives across digital platforms to improve visibility and engagement with customers. - Work with Digital Team to plot strategies around Influencer marketing, YouTube, Instagram, other mediums. Media Planning Efficiency Management. - New Campaign design and campaign management. Work with the agencies to define the Media Planning strategy and Media budgets. - Coordinate with the media planning agency on mass media plan to get maximum ROI. - Management of Budgets and cost effectiveness - Seeking new and innovative/cost effective methods to strengthen the brand message and communication. - Management of budgets and allocation of budgets with focus on ROI maximisation. BTL Activities and Support - Support respective Marketing professionals within the BU's on Collaterals, Schemes, marketing promotions. - Support to the Product Team on ATL / BTL activities, market activation and POS marketing initiatives.

Mumbai

Brand & Communications Head - FMCD 

Job Description for Brand & Communications Head - FMCD  in Strategic Talent partner in  Mumbai for (8-15) years of experience. Apply Now!