Brand & Specification Manager - B2B - Architect & Interior Designer Management - Building Material Industry

Key Responsibilities:

Branding & Strategy:

- Develop and execute the brand strategy to enhance brand equity and recall across product segments in B2B Business and Architects initiatives

- Ensure consistent product / brand communication and visual identity across all touchpoints.

- Conduct market analysis and consumer insight studies to guide brand positioning and campaign direction.

BTL & On-Ground Activation :

- Drive Below-The-Line marketing such as Influencer Meet ,Specification, Activation, product launches, roadshows, exhibitions and trade events participations .

- Plan localized promotions to support partners and market penetration strategies.

- Create marketing collateral, POS materials, and merchandising tools for brand visibility.

Cross-Functional Collaboration :

- Partner with sales, product, and business development teams to align marketing efforts with revenue goals.

- Lead marketing analytics and insights to measure campaign effectiveness and adjust strategies accordingly.

- Manage internal communication, branding, and visibility initiatives.

Desired Candidate Profile:

- MBA / PGDM in Marketing from a reputed institution.

- 3-6 years of marketing experience, preferably from - Building Material / Bath Fittings /Electricals/ Construction Industry.

- Proven expertise in handling ATL, BTL, and Digital Marketing campaigns independently.

- Strong creative orientation, analytical ability, and stakeholder management skills.

Narayan - 9819147645
PAN India Recruiters