Brand & Marketing Strategist Head - FMCD/Building Construction Business

MBA must; Work from office - No work from home - Location - Gurgaon

Industry Experience required - FMCD/Building construction

- Brand strategy development: Develop and execute comprehensive brand strategies aligned with the organization's goals and target audience. Define brand positioning, values, and key messages to differentiate the brand from competitors and enhance brand equity.

- Brand management: Oversee all aspects of brand management, including brand guidelines, visual identity, messaging, and consistencies across all marketing channels and touch points. Ensure brand adherence in advertising campaigns, website, social media, packaging, and other communication materials.

- Budget management: Develop and manage the brand budget, ensuring resources are allocated effectively to support brand initiatives, market research activities, and ongoing monitoring and analysis

- Brand performance measurement: Define key performance indicators (KPIs) to track and evaluate the effectiveness of brand initiatives. Develop measurement frameworks and reporting systems to assess brand performance and identify areas for improvement.

- Competitive analysis: Monitor and evaluate competitors' brand strategies, positioning, and marketing initiatives. Identify gaps and opportunities in the market and develop strategies to maintain a competitive edge.

- Market intelligence: Stay up-to-date with industry trends, emerging technologies, and market dynamics that may impact the brand. Provide regular reports and presentations to senior management on market insights, competitive landscape, and industry best practices.

- Consumer behavior analysis: Analyze consumer behavior, preferences, and purchasing patterns to understand target audience segments. Identify their needs, motivations, and pain points to inform brand strategies, product development, and marketing campaigns.

- Team leadership and development: Lead and inspire a team of brand professionals, market researchers, and analysts. Provide guidance, mentorship, and professional development opportunities to enhance team performance and capabilities.

- Collaboration and stakeholder management: Collaborate closely with cross-functional teams, including marketing, product development, sales, and finance, to align brand strategies with business objectives. Engage with external stakeholders, such as agencies, vendors, and industry experts, to leverage partnerships and gain market insights

- Execution of Marketing Strategy (Online & Offline)

- Effectiveness of Brand Communication

- Media Buying & Performance