Brand & Marketing Manager - Chemical/Coatings Industry

Description:

- Work on marketing strategy execution, Executes marketing initiatives defined by the segment, focused on where to play and how to win in India. Build and delivery of new winning concepts and capabilities

- Lead its implementation of marketing AOP plan & ensures execution in order to impact financial targets

- Interface with sales in creation of structured approach to drive delivery and scale up of winning value propositions and concepts

- Working with Segment and Product teams to develop of customer, competitor and market insights which aid development of winning value propositions & concepts including product, service and capability changes

- Participate and execute trade shows to reach among the right stakeholders

Specific tasks:

- Brand Manger support marketing execution per BU actions and agreeing implementation/activation routes, including allocation of appropriate resources

- Works closely together with BU to translate Segment strategies into operational action planning and implementation - Develops, executes and monitors key performance indicators.

- Own execution of NPD, work actively with Sales, R&D and other stakeholder to develop roadmap and its implementation for new products in market

- Translates Business Unit vision, policies, market research and customer specifications into detailed strategies, actions, targets and budgets and keeps up to date as continuous process.

- Execution of brand tactics into the market. Deciding which brands are used and the brand positioning, aligning to brand strategy. Campaign to build brand though various relevant channel like trade shows, key visuals, digital and ensuring alignment of positioning and messaging with sales organization through appropriate training.

- Responsible for delivery of monthly Marketing PMR

- With support of the Market Intelligence Analyst gets in depth understanding of customer needs via market research.

- Translates needs into clear value propositions and develops these propositions in close cooperation with stakeholders.

- Fully engages in commercial strategy process to identify macro and micro economic indicators, threats and opportunities.

Main Management Responsibilities:

- Marketing initiative implementation

- Product management & NPI Delivery

- Pricing Ownership, analysis & Margin delivery

- Marketing communication, proposition & relevant participation

- strategic approach towards budget allocation

- visibility on B2B marketing fundamentals and how they are applied in practice.

- B2B exposure is MUST