Brand & Marketing Head - Private Label

- Own the brand's growth by defining its identity, driving awareness and consideration, and translating brand strategy into measurable business impact.

- Brand Relationships: Acquire and Manage brand partnerships. Some current examples include Motorola, Realme Techlife, Sansui

- Brand Strategy & Positioning: Define and evolve brand purpose, positioning, value proposition, and tone of voice. Ensure consistency across all consumer touchpoints (online, packaging, comms, etc)

- Go-to-Market & Campaign Leadership: Lead integrated brand campaigns (launches, seasonal, category plays) end-to-end. Brief agencies, manage creatives, and deliver campaigns on time and on budget.

- Consumer & Market Insights: Deeply understand target consumers through research, data, and trends. Translate insights into compelling narratives, propositions, and messaging.

- Brand Awareness & Equity Building: Drive upper-funnel metrics- awareness, consideration, preference, brand salience.Track brand health using studies, surveys, and performance dashboards

- Content & Storytelling: Own the brand story across media, social, influencer, and owned channels. Build scalable content frameworks aligned to brand pillars

- Cross-Functional Collaboration: Partner with Product, Growth, Category, CRM, and Sales teams to align brand and performance goals

- Ensure brand principles are embedded in product launches and consumer journeys

- Budget & ROI Ownership: Plan and manage brand marketing budgets. Balance long-term brand building with short-term growth impact

- Agency & Partner Management: Manage creative, media, and research partners. Drive output quality, strategic thinking, and execution excellence

- Measurement & Optimization: Define success metrics and evaluate campaign effectiveness. Continuously optimize messaging, channels, and investments