Brand & Growth Manager

Reports to: Growth Head / Founders

Location: Gurgaon (On-site)

Work Model: 5 Days (Work from Office)

Experience: 2-5 Years

Role Summary:

We are looking for a Brand & Growth Manager who combines creative thinking with a strong growth mindset. The ideal candidate will build brand awareness while driving measurable business outcomes across customer acquisition, engagement, retention, and referrals. This role requires a balance of strategic thinking, campaign execution, customer insights, and performance measurement.

Key Responsibilities:

1. Brand Strategy & Positioning:

- Own brand positioning and messaging across all customer touchpoints.

- Build campaigns that strengthen brand awareness, trust, and premium perception.

- Ensure consistency across digital, offline, and customer communication channels.

- Monitor brand performance using awareness, engagement, and sentiment metrics.

2. Growth Marketing & Demand Generation:

- Plan and execute integrated marketing campaigns to drive customer acquisition and revenue.

- Collaborate with the Performance Marketing team to improve full-funnel conversion.

- Develop referral, retention, and lifecycle marketing initiatives.

- Increase direct and organic acquisition through sustainable growth programs.

3. Customer Insights & Campaign Management:

- Conduct customer research to identify growth opportunities and improve messaging.

- Translate customer insights into actionable marketing initiatives.

- Plan and execute campaigns with clearly defined goals, KPIs, and performance measurement.

- Continuously optimize campaigns based on customer behavior and business outcomes.

4. Analytics & Cross-functional Collaboration:

- Track campaign performance using analytics and reporting tools.

- Measure KPIs including customer acquisition, engagement, referrals, retention, and campaign ROI.

- Collaborate with Product, Design, Content, CRM, and Performance Marketing teams to improve customer experience.

- Use marketing insights to support overall business growth strategy.

Qualifications & Requirements:

- Bachelor's degree in Marketing, Business, Communications, or a related field.

- 2-5 years of experience in Brand Marketing, Growth Marketing, or Consumer Marketing.

- Strong understanding of customer acquisition, retention, lifecycle marketing, and growth funnels.

- Experience with marketing analytics tools such as GA4, Looker Studio, Mixpanel, or similar platforms.

- Excellent communication, storytelling, and stakeholder management skills.

- Strong analytical mindset with the ability to connect marketing activities to business outcomes.

- Experience in consumer internet, D2C, SaaS, mobility, travel, or technology businesses will be an added advantage.

What Success Looks Like (First 6-12 Months):

- Increase brand awareness and customer engagement through measurable marketing initiatives.

- Improve customer acquisition, retention, and referral performance.

- Launch successful integrated marketing campaigns that contribute to business growth.

- Build a stronger organic acquisition engine alongside paid marketing efforts.

- Become a key contributor to the company's growth by delivering measurable marketing outcomes.