Role Overview:
We are looking for a high-impact professional to join our team in Mumbai to spearhead our brand and distribution initiatives. In this role, you will sit at the intersection of market strategy and operational execution, ensuring our brand presence is consistent while optimizing our distribution footprint to drive aggressive growth. You will work closely with cross-functional teams, including sales leadership, marketing, and supply chain, to translate consumer insights into actionable market strategies. Your work will directly influence our market share, customer acquisition costs, and overall brand equity, making you a pivotal player in our company's expansion and long-term success.
Key Responsibilities:
- Develop and execute comprehensive distribution strategies to expand our market reach and ensure product availability across key retail and digital channels.
- Lead end-to-end brand management initiatives to strengthen our market positioning and ensure a cohesive brand narrative across all consumer touchpoints.
- Design and implement data-driven sales strategies that align with category goals to maximize revenue growth and improve channel efficiency.
- Manage category performance by analyzing market trends and competitor activity to identify new growth opportunities and optimize product mix.
- Collaborate with regional sales teams to monitor distribution health and resolve operational bottlenecks that impact service levels and customer satisfaction.
- Partner with internal stakeholders to align marketing campaigns with distribution capabilities, ensuring seamless product launches and promotional activations.
Required Skillset:
- Demonstrated ability to build and scale distribution networks, with a deep understanding of channel management and trade marketing dynamics.
- Proven expertise in brand strategy, including the ability to translate complex market data into compelling brand stories that resonate with target demographics.
- Strong analytical mindset with the ability to manage category P&L and utilize sales data to drive strategic decision-making.
- Exceptional interpersonal skills, with the ability to influence cross-functional stakeholders and negotiate effectively with external partners.
- A track record of thriving in fast-paced, high-pressure environments, with the flexibility to work on-site in our Mumbai office to drive ground-level execution.
- A postgraduate degree from a premier business school is highly preferred, reflecting a strong foundation in marketing and general management principles.
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