Brand & Creative Lead - D2C

Role Overview:

Were hiring a Brand & Creative Lead from a D2C background who can own the brand narrative, lead creative execution, and drive high-performing creatives for Meta ads.

This is a hands-on leadership role for someone with 34 years of experience who is ready to take full ownership of brand, content, and performance creatives in a fast-growing D2C environment.

Key Responsibilities:

Brand Ownership (D2C-Focused):

- Own brand positioning, tone of voice, and visual identity for a D2C brand

- Ensure consistency across ads, website, social media, product pages, and content

- Translate business goals (revenue, growth, launches) into brand and creative direction

Creative Leadership & Execution:

Manage and guide:

- Designers

- Creative content team

- Creative strategists

- Create sharp, performance-focused creative briefs

- Review creatives and provide fast, clear feedback

- Be hands-on when required to ensure speed and quality

Performance Creative (Meta Ads):

- Lead creative strategy for Meta ads (Facebook & Instagram)

- Work closely with performance marketing to:

- Develop hooks, angles, UGC scripts, and storytelling frameworks

- Test and iterate creatives based on performance data

- Scale winning creatives while maintaining brand consistency

- Understand how creative impacts CTR, CPA, and ROAS

Cross-Functional Collaboration:

- Partner with founders, growth, and marketing teams

- Align creative priorities with D2C growth goals

- Take ownership of outcomes, not just output

Requirements:

Must-Have

- 3-4 years experience in D2C brand, creative, or brand marketing roles

- Experience managing designers or creative teams

- Strong understanding of Meta ad creatives and performance marketing

- Experience with UGC, creator-led, or short-form content

- Strong creative judgment and execution mindset

- Comfortable in fast-paced, high-ownership environments

Nice-to-Have:

- Experience working with early-stage or scaling D2C brands

- Exposure to website CRO, landing pages, or PDP optimization

- Agency experience working with D2C clients