Brand & Creative Head

Description:

About the job:

Head of Brand and Creative Strategy/ Creative Head - Copy

10 to 15 years work experience

Digital Agency Background

WFO - Vashi

Role Overview:

We are looking for a visionary and strategic Head of Brand & Creative Strategy to lead the development of compelling brand narratives and integrated creative strategies for our clients. This role blends deep brand thinking with high-impact creative direction, ensuring all campaigns are insight-driven, culturally relevant, and business-focused.

Key Responsibilities:

1. Brand Strategy Leadership

- Lead the development of brand positioning, architecture, and messaging frameworks for clients across industries

- Translate business objectives into powerful brand strategies and storytelling platforms

- Drive brand audits, consumer insights, and competitive analysis

2. Creative Strategy & Direction

- Oversee creative strategy across campaigns (digital, social, content, performance marketing, etc.)

- Collaborate with creative teams (design, copy, video) to ensure consistency and excellence

- Guide ideation for high-impact campaigns and pitches

3. Client Leadership

- Act as a strategic advisor to key clients, building long-term relationships

- Present and defend strategic and creative work confidently

- Identify opportunities for brand growth and upselling

4. Integrated Campaign Planning

- Ensure cohesive brand storytelling across channels (social media, digital ads, influencer marketing, content, etc.)

- Work closely with performance marketing teams to align brand and conversion strategies

6. Market & Cultural Intelligence

- Stay ahead of cultural, digital, and consumer trends

- Bring fresh, innovative thinking into brand and campaign development

Key Skills & Qualifications:

- 10-15+ years in brand strategy, creative strategy, or planning (agency experience preferred)

- Strong portfolio of successful brand campaigns and strategic work

- Deep understanding of digital ecosystems, social media, and content marketing

- Exceptional storytelling and presentation skills

- Proven leadership and team management experience

- Ability to balance creativity with data-driven thinking

Preferred Background:

- Experience in leading digital marketing or integrated agencies

- Exposure to diverse sectors (FMCG, D2C, lifestyle, tech, etc.)

- Strong network within the creative and marketing ecosystem