Brand & Content Marketing Manager - PropTech Industry

Key Responsibilities (KRA)

Brand Identity & Guardianship:

Content Strategy & Production:

- Lead the content engine: From whitepapers and case studies for B2B lead gen to viral-worthy tech showcases for GoPhygital.

- Oversee video production, blogs, and newsletters that position our leadership as industry experts.

Social Media & Community Building:

- Turn our LinkedIn and Twitter (X) profiles into industry hubs.

- Engage with influencers, tech-thought leaders, and the real estate community to increase Share of Voice.

PR & Communication:

- Draft press releases and coordinate with media houses for feature stories and award submissions.

- Manage internal communications to ensure our own team is our biggest brand ambassador.

Event & Experience Design:

- Conceptualize the "Brand Experience" for trade shows and webinars.

- Ensure our physical presence at events matches our digital cutting-edge vibe.

Requirements:

- Experience: 4-5 years in Brand Management or Creative Strategy (Agency background is a plus).

- The Phygital Mindset: You understand how to market a product that sits at the intersection of the physical and digital worlds.

- Visual Sense: While you aren't the designer, you have a high "design IQ" and can brief creative teams to get world-class results.