Brand & Content Lead - Wealth

We are seeking a consumer-centric marketer to lead our brand communication, content and consumer experience agendas.

In this role, the lead will work on:

- Brand positioning, identity: Define the brand purpose, vision, mission, proposition

- Creative articulation and manifestation: Work on creative expression and ensure the philosophy gets manifested across consumer & media touch points

- Content creation: Content will play a pivotal role in shaping the brand agenda and therefore the brand lead will work on comms & content for website, social & digital media

- Channel/Platform management: Whether it is YouTube or Instagram or Reddit, the brand lead must own the channels and run it like a creator would. Own end-to-end responsibility to grow and nurture the digital presence

- Customer lifecycle management: Collaborate with the digital marketing team to support CLM program and performance marketing initiatives.

This is a high-impact role with cross-functional visibility and a direct influence on our business growth. The person will be responsible to drive brand metrics as well as business outcomes