Brand & Community Manager

Designation Brand and Community Manager.

Role Overview Build and lead the brand voice, community engagement and content engine.

- This role sits at the intersection of storytelling, content, culture, and consumer psychology.

- You will shape how we show up across social, influencer ecosystems, brand partnerships and owned communities.

Key Responsibilities:

Brand and Content:

- Own brand tonality, storytelling and content strategy across Instagram, YouTube, website and campaigns with content calendars, narratives and brand moments.

- Maintain a consistent visual and identity across performance marketing and product.

Community Building:

- Build and nurture owned communities across Instagram, WhatsApp and micro-communities.

- Drive engagement through challenges, IPs, user-generated content and creator collaborations.

- Identify cultural hooks around skincare, mens wellness and performance living

Creator and Influencer Partnerships:

- Build an influencer ecosystem that is performance and authenticity driven.

- Manage outreach, negotiation, content approvals and performance analysis and drive affiliate marketing for convert efforts into commerce.

Customer Insights and Social Listening:

- Translate comments, DMs, reviews and community sentiment into actionable product and brand insights

- Identify early cultural signals that can feed into product ideas or campaigns.

Qualifications:

- 4 to 6 years in brand, social media or community roles.

- Strong storytelling ability and content sensibility.

- Understanding of performance-led brand building.

- Ability to work at speed, experiment and operate with high ownership.