Brand & Communication Manager - BFSI

KEY RESPONSIBILITIES:

1. External Communication & Public Relations

- Support and execute the annual PR and external communication plan, managing agency coordination across corporate, business, retail and regional mandates.

- Draft and refine press releases, media statements, talking points and Q&As, ensuring accuracy and alignment.

- Build and maintain strong relationships with business, financial and regional media.

- Support communication for initiatives as needed.

- Use digital and AI-driven monitoring tools to track coverage and insights.

2. Brand & Content Development

- Develop speeches, op-eds, leadership messages, presentations, social media content, impact stories and partnership narratives.

- Ensure accuracy, relevance and a consistent brand voice across all formats.

3. Internal Processes & Communication Workflows

- Manage communication workflows, approvals and stakeholder coordination.

- Collaborate with HR, Legal, Audit, IR and business teams; maintain repositories of approved messaging, templates and FAQs.

4. Leadership Communication & Visibility

- Draft speeches, scripts, quotes and briefing notes for senior leadership.

- Support leadership participation at external forums and prepare strategic content for leadership social profiles (LinkedIn), ensuring consistency and quality.

5. Vendor & Budget Coordination

- Coordinate with agencies and vendors on deliverables, timelines and quality.

- Work with Procurement and Finance on POs, budgeting and invoicing; maintain organised records of communication spends.

- Strong writing, editing and communication skills with the ability to simplify complex concepts.

- Experience in PR, media relations, corporate communication or social impact communication.

- Strong stakeholder management, coordination and cross-functional collaboration skills.

- Comfort with digital tools, social platforms and AI-based communication/insights tools.

- Experience in the philanthropy or social impact space, combined with strong communication and interpersonal skills, would add significant value to this role.