Brand Analyst - Trade Marketing - FMCG/FMCD/BFSI/Healthcare

Description:

The Brand Analyst (Trade Marketing) will be responsible for analyzing market trends, sales data, and consumer insights to support trade marketing strategies and brand growth. The role involves working closely with sales, brand, and category teams to ensure marketing initiatives are data-driven and effective in improving brand visibility and sales performance across retail and distribution channels.

Key Responsibilities:

- Analyze market performance, trade promotions, and sales data to identify trends, opportunities, and areas for improvement.

- Track brand performance across key retail and distribution channels.

- Support the development and execution of trade marketing plans and promotional activities.

- Conduct competitor analysis to benchmark pricing, promotions, and product visibility.

- Collaborate with the sales and marketing teams to evaluate the effectiveness of campaigns and initiatives.

- Prepare dashboards, MIS reports, and presentations for management reviews.

- Manage trade marketing budgets and monitor ROI on marketing activities.

- Assist in developing point-of-sale (POS) materials and ensure their timely deployment.

- Maintain close coordination with regional trade teams for execution alignment and market feedback.