Branch Manager - Sales - FMCG

Branch Manager - Sales

Sweet Nutrition Limited | FMCG Foods & Seasonings | Nigeria / West Africa

Sweet Nutrition Limited is hiring high-potential Branch Managers to lead sales execution, distributor performance, customer relationships and market growth for its food and seasoning brands, including Mr. Chef and Mom's Pride. The role is suited to smart MBA/PGDM graduates from Tier 1 business schools with 2-5 years of post-MBA experience in FMCG sales and strong appetite for hands-on commercial leadership in Africa.

Business Group : Sweet Nutrition Limited / SNL

Department : Sales & Marketing

Reports To : Zonal Sales Manager; administratively to GM Sales

Team : Regional Sales Managers and Field Sales Managers

NOTE: we are specifically looking for candidates from Tier 1 institutes with 2-5 years of experience in the FMCG sector.

Role Purpose

The Branch Manager owns volume, value and distribution performance for the assigned branch or zone. The role combines strategic planning with daily sales leadership: translating commercial plans into field execution, building productive customer and distributor partnerships, coaching the sales team, and identifying new growth opportunities across markets, channels and product categories.

Key Responsibilities

- Deliver branch volume, value, distribution and profitability targets through disciplined sales planning and execution.

- Build and manage the sales pipeline, sales campaigns, trade initiatives and route-to-market plans for the assigned territory.

- Lead, coach and review RSMs/FSMs; set clear goals, monitor daily activity, run performance reviews and build accountability.

- Develop strong relationships with distributors, key customers and trade partners; understand needs and convert them into practical action plans.

- Prepare sales forecasts, competitor updates, market analysis and performance reports for senior management decision-making.

- Identify new markets, growth areas, customers, partnerships and product opportunities, including better ways to reach existing markets.

Ideal Candidate Profile

- MBA/PGDM from a Tier 1 business school; bachelor's degree in Business, Marketing, Engineering or a related field.

- 2-5 years of post-MBA experience in FMCG sales.

- Africa market exposure is preferable; open to candidates with no Africa experience.

- Strong analytical capability, spreadsheet fluency and comfort turning sales data into clear action plans.

- High ownership, initiative and resilience; able to start things from scratch, manage ambiguity and drive results through people.

- Excellent communication, presentation, negotiation and stakeholder-management skills.

Why Sweet Nutrition

- A leading FMCG platform in foods and seasonings with trusted consumer brands and strong market positions.

- Career growth across a diversified Lagata group with over 30 years of operating experience across Africa and global markets.

- Competitive salary, expatriate benefits where applicable, and fast-track progression for standout performers.