Posted By
Posted in
Banking & Finance
Job Code
1582773

Business Segment : Retail Assets & Liabilities.
Reports To : Area Manager / Regional Manager.
Role Overview :
- The Branch Manager is responsible for the comprehensive management of branch operations, driving business development, leading the team, and ensuring exceptional service delivery.
- This position requires a strategic leader with strong interpersonal skills, capable of enhancing profitability, optimizing customer experience, and maintaining full regulatory compliance.
- The successful candidate will possess a balanced combination of sales expertise, operational knowledge, and leadership acumen to effectively elevate branch performance.
Key Responsibilities.
Business Development & Revenue Growth.
- Spearhead branch growth initiatives across both asset (loan) and liability (deposit) portfolios.
- Develop and implement strategic plans to meet or exceed sales targets for all products and services.
- Identify and leverage local market opportunities through targeted outreach efforts.
- Establish strategic partnerships with local businesses, community influencers, and stakeholders to generate leads and enhance market presence.
- Ensure timely follow-up and maximize the renewal of all eligible Fixed Deposit (FD) accounts, maintaining proper tracking and closure of each case in the branch.
- Ensure regular follow-up on all Recurring Deposit (RD) renewals and loan repayments, promoting financial discipline among customers and timely adherence to commitments.
- Customer Relationship Management - Build and maintain strong relationships with customers to ensure high satisfaction and loyalty.
- Address customer inquiries and resolve grievances promptly, upholding service excellence.
- Promote and encourage adoption of digital banking services among customers.
Operational Management
- Oversee day-to-day branch operations, including cash management, documentation, and compliance audits.
- Monitor cash flows, maintain accurate financial records, and manage branch inventory controls.
- Conduct periodic reviews and audits to identify and mitigate operational risks and discrepancies.
- Team Leadership & Development.
- Lead, coach, and motivate branch staff to achieve individual and team performance objectives.
- Define clear KPIs, conduct performance appraisals, and organize training programs to foster professional growth.
- Cultivate a culture of accountability, teamwork, and continuous improvement within the branch.
- Motivate team members through effective training, continuous handholding, and support, while ensuring attrition is controlled in the branch.
- Compliance & Risk Mitigation - Ensure strict compliance with regulatory requirements, internal policies, and cooperative banking standards.
- Perform regular audits and implement corrective actions as necessary.
- Manage risk effectively by enforcing credit appraisal procedures, documentation standards, and recovery processes.
- Financial Oversight & Reporting - Monitor branch profitability, manage operational costs, and ensure financial sustainability. Prepare and submit timely and accurate reports covering business performance, customer feedback, and operational metrics.
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Posted By
Posted in
Banking & Finance
Job Code
1582773