Branch Head - Sales - Retail/Branch Banking

Key Responsibilities

1. Business Growth & Revenue Delivery

- Drive overall branch profitability with focus on CASA, Retail Assets, Wealth, and Third-party products

- Achieve assigned business targets (NTB acquisition, cross-sell, fee income, etc.)

- Build and execute local market strategies for large branch catchment

- Monitor competition and identify growth opportunities

2. Team Leadership & People Management

- Lead a large team (Sales, Operations, Relationship Managers, Service staff)

- Drive performance through goal setting, reviews, and coaching

- Ensure team productivity, engagement, and retention

- Identify and groom internal talent for future leadership roles

3. Customer Relationship Management

- Manage key HNI and corporate customer relationships

- Ensure high levels of customer satisfaction and service quality

- Handle escalations and resolve critical customer issues

- Strengthen brand presence in the local market

4. Operations & Compliance

- Ensure adherence to internal policies, audit, and regulatory requirements

- Maintain strong control over branch operations and risk management

- Monitor KYC/AML compliance and fraud prevention mechanisms

- Ensure audit ratings are within acceptable limits

5. Sales Governance & Portfolio Quality

- Maintain healthy asset quality and minimize NPAs

- Monitor disbursements, collections, and portfolio performance

- Ensure responsible selling practices

6. Stakeholder Management

- Collaborate with regional/zonal teams, product, credit, and operations units

- Liaise with external stakeholders including local authorities and key clients

Key Performance Indicators (KPIs)

- Branch profitability & revenue growth

- CASA growth & liability book size

- Asset book growth & quality (NPA levels)

- Customer acquisition & cross-sell ratios

- Audit & compliance scores

- Team productivity metrics

Eligibility Criteria :

- Graduate/Postgraduate (MBA preferred)

- 8-15 years of banking experience (Retail/Branch Banking)

- Prior experience handling large branches or clusters preferred

Key Skills Required :

- Strong leadership & team management

- Business acumen and sales orientation

- Customer-centric approach

- Risk & compliance understanding

- Stakeholder management and decision-making ability

Preferred Profile :

- Candidates currently handling large branches / cluster roles in banks

- Strong track record in CASA + Assets + Wealth business