Branch Customer Marketing Manager - FMCG - East

Title - Branch Customer Marketing Manager

Reporting: Matrix Reporting.

Administratively - Branch Head,

Functionally - Head - Customer Marketing

Location: Kolkata

Direct reports - Customer Marketing Analyst (in Branch)

Key Stakeholders:

Within Function - ASM Teams, Central Customer Marketing Teams

Cross Function - Supply Chain Teams, Commercial team, Brand Marketing

Pre-requisite Requirements

- Qualification: MBA Premier 'B' School

- Experience: At least 7-10 years of overall work experience (at least 2 years in Customer Marketing)

- Preferred Age Group: 28-35

Technical Competencies:

- In Depth understanding of FMCG Distribution dynamics, Role of channel activations, Trade Spend ROI maximization and strategies to drive last mile execution

- Highly proficient in MS Office/Excel, Adept at Sales technology tools utilisation and development

Behavioural Competencies:

- Proactive, result oriented, owns the work, takes initiatives on his own

- Excellent communication skills - should be able to interact with multiple stakeholders

- Excellent analytical, problem solving and negotiation skills

Key Responsibilities

- Be the owner and anchor of all National programmes and initiatives being rolled out for the Branch and Sales team members within the branch.

- Be the Voice of the Branch for building credence with the marketing function for sizeable share/distribution maximization opportunities across states/geographies within the branch

- Build buy in and disproportionate share of mind and share of effort with the field teams basis close work for a strong execution culture along with the Branch Head

- Ensure Trade Investment budgets are well within agreed levels of spends as well as ROI.

- Work very closely across all allied functions such as Supply, Commercial and IT to ensure the given agendas fall into place operationally as per aligned timelines