We are in the process of identifying a Branch Customer Marketing Manager East for Zydus Wellness Products Limited. The position will be based at Kolkata.

Zydus Wellness is the owner of class leading brands like Sugar free, Nutralite, Complan, Nycile, Everyuth Naturals, and Glucon D.

About Zydus Wellness

Zydus Wellness, an FMCG leader, develops, manufactures, and markets health and wellness products, integrating healthcare, skincare, and nutrition. Founded in 1988 with Sugar Free, Indias first zero-calorie sugar replacement, it now manages seven global brands, including Complan, Glucon-D, Everyuth, and Nutralite. The company serves over 50 million families and supports more than 90,000 dairy farmers and 2,000 MSMEs.

With a focus on research, quality, and innovation, Zydus Wellness operates on core pillars of manufacturing integrity and supply chain efficiency. Headquartered in Ahmedabad and Mumbai, it runs four manufacturing facilities across India and eight co-packing facilities in India, Oman, and New Zealand. Listed on the Bombay and National Stock Exchanges, Zydus Wellness is led by Chairman Dr. Sharvil Patel and CEO Tarun Arora, serving customers in over 25 countries across three continents.

Get to know Zydus Wellness Click on the below links

1. https://www.zyduswellness.com/

2. https://youtu.be/GNW6DsoCJL0

Position - Branch Customer Marketing Manager East

Reporting to: Branch Head East & Head Customer Marketing

Base Location Kolkata

Role Purpose:

To drive the execution of national customer marketing programs at the branch level, ensuring alignment with strategic goals and maximizing trade investment ROI.

The role acts as a critical link between central marketing and branch operations, enabling effective last-mile execution, enhancing customer engagement, and fostering cross-functional collaboration to deliver business growth.

Key Accountabilities/ Responsibilities:

- Financial Ensure optimal utilization of Trade Investment budgets within approved limits.

- Maximize ROI on trade spends through effective planning, execution, and post-program evaluation.

- Monitor and report financial performance of customer marketing initiatives at the branch level.

- Support commercial teams in aligning marketing investments with revenue targets.

- Customer Champion the voice of the branch to central marketing, advocating for region-specific opportunities.

- Drive execution of customer-centric programs to enhance brand visibility and consumer engagement.

- Collaborate with ASM teams to ensure high-impact activation across channels and geographies.

- Analyze customer behavior and market trends to inform program design and execution.

- People Build strong working relationships with field teams to foster a culture of execution excellence.

- Influence and align ross-functional teams (Sales, Supply Chain, Commercial, IT) to deliver marketing agendas.

- Provide guidance and support to ASM teams on program implementation and performance tracking.

- Promote a proactive and collaborative work environment within the branch.

- Process Anchor national marketing initiatives and ensure timely, consistent execution across the branch.

- Develop and implement processes for tracking program effectiveness and ROI.

- Leverage sales technology tools to streamline execution and reporting.

- Ensure compliance with internal controls and governance related to trade investments and activations.