BosonTech - Marketing Head - Digital Marketing

1. Digital Marketing Leadership

- Lead performance marketing across Meta, Google, YouTube & remarketing channels.

- Build strong content calendars, creative briefs, and storytelling across all platforms.

- Track analytics, optimize ROAS, CAC, and drive growth-focused campaigns.

2. Website & E-Commerce Management

- Manage and optimize Shopify/WordPress websites for both brands.

- Oversee UI/UX improvements, SEO, landing pages, funnels, CRO, and cart recovery.

- Ensure seamless product listings, reviews, tracking & conversions.

3. Influencer & Creator Marketing

- Build partnerships with key influencers in wellness, gifting, food, lifestyle & fitness.

- Manage paid + barter collaborations, briefs, timelines, and performance metrics.

- Develop ambassador and affiliate programs.

4. Brand Collaborations

- Identify and close brand-to-brand collaborations with wellness brands, lifestyle companies, fitness studios, cafes, hotels, coworking spaces, and corporate partners.

- Build cross-promotional campaigns to drive visibility and sampling.

- Manage co-branded packaging, co-created SKUs, bundling projects & festive tie-ups.

- Create partnerships for giveaways, launches, events, and online + offline activations.

5. Exhibitions, Events & Activations

- Plan and execute all exhibitions, B2B fairs, pop-ups, and brand events.

- Handle booth design, logistics, sampling strategy & lead capture.

- Coordinate product displays, banners, and brand experience elements.

6. Brand Strategy & Growth

- Lead brand communication, festive campaigns, and launch strategies.

- Work directly with the founders on brand positioning and expansions.

- Ensure consistency across digital, packaging, product & offline touchpoints.

- Strong experience in digital marketing + influencer marketing + brand collaborations

- Experience in FMCG, wellness, D2C, lifestyle, or gifting categories

- Excellent creative judgment, communication skills & leadership qualities

- Hands-on with Meta Ads, Google Ads, Analytics, SEO & CRM

- Ability to manage agencies, freelancers, production teams & event vendors

- Strong project management for exhibitions and product launches