Boomlet - Content Strategist

Description:

About Us:

Were a Mumbai-based integrated Influencer Marketing agency that also specializes in content production, crafting campaigns that deliver results and spark conversations.

If youre a creative thinker with a passion for storytelling, influencers, and content creation, this role is for you!.

What Youll Do:

- Content Strategy & Planning: Design creative content strategies that merge influencer marketing with high-quality content production, ensuring alignment with client goals.

- Storytelling & Narratives: Develop compelling brand stories that seamlessly blend influencer content with broader campaign messaging.

- Trendspotting: Stay ahead of the curve by identifying emerging trends in influencer content and digital storytelling.

- Collaborate with Influencers & Creators: Guide influencers in creating authentic content while working with production teams to craft visually stunning campaigns.

- Content Calendar Management: Create and manage content calendars, outlining deliverables, platforms, and timelines.

- Audience Insights: Leverage data and research to fine-tune strategies for both influencer-led and agency-produced content.

- Oversee Production: Coordinate with creative teams for content shoots, ensuring deliverables match the campaigns tone and objectives.

- Performance Review: Measure the success of campaigns and provide insights to optimize future strategies.

What You Bring:

- 3-5 years of experience in influencer marketing, content production, or social media (experience across both fields is a bonus!).

- A deep understanding of influencer ecosystems, social platforms, and production workflows.

- Strong storytelling, writing, and creative thinking skills.

- A good eye for design, aesthetics, and video production trends.

- Ability to manage multiple campaigns, timelines, and stakeholders simultaneously.

- Comfort with analyzing content performance and applying data-driven insights.

- Bonus: Hands-on experience with influencer collaborations or creative production tools.

Why Join Us?

- Be at the intersection of influencer marketing and content production, shaping unique campaigns.

- Work with leading brands, creators, and a passionate team.

- A dynamic, fun, and collaborative work environment where your ideas matter.