Assistant Manager - Paid Marketing Your Role: - Will be responsible for digital marketing budgets, campaign strategies, tactics, action plans and timelines - Creating/Maintaining existing process and ensure smooth transitions - Enhance the performance by achieving CPC, CTR targets, through strategic re-marketing campaigns. - Achieving CPO/CPT targets for the business - Closely working with Marketing & Creative team to improve the performance on Media initiatives - Liaise with business intelligence and data sciences team to improve the affectivity of Paid Media Campaigns. - Weekly and monthly report tracking/monitoring. - Collaborate with product managers & business counterparts to get the CPO/CPT targets achieved month on month. - Key Responsibilities (include but not limited to) Creating solid data-driven on-going month-on-month media plans to achieve monthly business targets. - Taking ownership on existing/new projects and start from zero to one (e.g., conversion improvements, new user acquisition etc.); from research and validation to transitioning to functional ownership and scale-up - Developing creative approaches for the media campaigns by co-ordinating with Creative and Brand teams. - Use data to understand various components and drivers of business growth, both organic and inorganic, and identify growth opportunities - Ensure that the reporting cadence with various platforms for media campaigns is followed - Collaborate with internal stakeholders: Engineering, finance, product, business teams, etc. -Collaborate with external stakeholders: Platforms, Vendors, etc. - Work with the design & creative team to ensure that the campaigns are executed timely and achieve the brand KPIs Your Checklist: - Graduate (Minimum), Post Graduate MBA (Preferred) - Work Experience: 6 to 7 years of relevant experience as a Digital Marketing professional working on planning, and executing digital media plans. - End-to-end agency or Brand experience in executing higher-budget Digital media campaigns - Experienced in managing complex SEM campaigns with different objectives or bid strategies - Proven achievements in delivering campaign goals. Should have the capability to create data cohorts and use insight mining to execute performance-led campaigns and bring effectively results - Capability to manage multiple ad accounts for paid advertising and execute multiple campaigns across platforms. - Ability to conduct in-depth research. Proven analytical abilities, comfortable with analyzing data from different data sources like Google Analytics, Google Tag Manager, Facebook Events Manager etc. - Creating media plans for clients. Monitoring and optimizing ongoing campaigns - Execution experience of web and app remarketing campaigns - Cross-team collaboration, internal & external communication - Create & managing campaign reports with attribution tracking & campaign deliveries. Skillsets: - Should know: Google Ads, Facebook Ads Manager, Programmatic, Twitter Ads Manager - Data analytics - Google Analytics, Tag Manager, Firebase etc. - Creative Excellence - Excellent Communication (English) - Problem solving skills - Project management - Attribution funnel mapping Attributes: - Should have Agency Experience - Should have keen interest in Movies, TV Shows, Events and Sports - Creative and have execution excellence - Positive Approach

Mumbai

BookMyShow - Assistant Manager - Paid Marketing 

Job Description for BookMyShow - Assistant Manager - Paid Marketing  in Big Tree Entertainment Pvt Ltd. in  Mumbai for (6-7) years of experience. Apply Now!