Description:

Kenko is an AI-powered CRM for fitness & wellness businesses.

We serve fitness businesses including yoga studios, pilates centers, gyms, crossfit, and more, as well as wellness businesses including spas, saunas, massage, and modern wellness like cryotherapy, red-light therapy, chiropractors, and physical therapy.

Our mission is to power 10K fitness & wellness businesses in the US, helping them thrive in their local markets.

We deliver an integrated solution that brings together four core product categories:

AI Marketing Manager: Automates lead capture, omnichannel campaigns, and lifecycle messaging for member growth and retention.

Operations Management: Centralizes scheduling, memberships, billing, payroll, and reporting in a modular workflow.

Member Experience: Powers branded websites, apps, and self check-in for seamless digital journeys.

The Role:

- Serve as a strategic and executional force for product velocity, design, and engineering alignment

- Act as a stop-gap/pod leader for business-critical product pods that lack dedicated leads

- Own cross-functional product leadership across Product, Design, Engineering, GTM, and Ops

- Drive hiring and team building across product, design, and engineering

- Maintain founder-level ownership, balancing strategy and tactical player-coach execution

Product Strategy & Vision:

- Drive product vision, roadmap, and market differentiation strategies aligned with company goals and market trends

- Conduct market and competitor analysis to identify new product opportunities and whitespace

- Define product positioning and robust prioritization frameworks (RICE, value vs. effort, etc.)

- Own the 0-to-1 product building and product-led growth (PLG) strategy

Product Velocity & Operational Excellence:

- Set and track velocity metrics (e.g., sprint velocity, feature delivery rate, time-to-market, bugs per feature)

- Eliminate bottlenecks in design, engineering, and product operations through process optimization and analytics

- Build and maintain product dashboards, ops systems, and analytics infrastructure for data-driven decision-making

- Establish quality, speed, and collaboration rituals across product pods

Engineering & Design Alignment:

- Establish tight alignment between design and engineering, ensuring smooth hand-offs, reduced rework, and consistent output quality

- Lead design and engineering collaboration rituals, reviews, and continuous improvement on specs-to-shipping processes

- Set and enforce standards for UI/UX quality, technical documentation, and architecture

Interim Pod Leadership & Team Building:

- Step in as interim pod lead to drive end-to-end roadmap, scoping, sprint planning, and feature delivery in pods lacking full-time leaders

- Own hiringcreate scorecards, source candidates, interview, and mentor product/design/engineering talent

- Develop and institutionalize product team rituals, documentation, onboarding, and career frameworks.