Company Overview:

Bombay Shaving Company is a premium personal care brand that has disrupted the grooming industry by offering high-quality, solution-oriented products for men and women. Operating across a robust omnichannel model, the company leverages its direct-to-consumer website, major e-commerce marketplaces, and a growing retail footprint to reach millions of customers. With a focus on innovation and customer-centricity, the brand has established itself as a leader in the fast-moving consumer goods (FMCG) space, driven by a culture of agility, data-backed decision-making, and rapid growth.

Role Overview:

As the Performance Marketing Lead based in Gurgaon, you will spearhead the strategy and execution of all paid acquisition efforts to drive sustainable growth. You will work closely with the category, creative, and product teams to ensure that our marketing spend translates into measurable business outcomes. This role involves managing complex media budgets, optimizing conversion funnels across digital platforms and marketplaces, and providing actionable insights to leadership to scale our customer base while maintaining healthy acquisition costs.

Key Responsibilities:

- Develop, execute strategies, manage and optimize marketing budgets across various e-commerce marketplaces to maximize visibility, conversion rates, and return on ad spend.

- Lead the end-to-end management of digital campaigns, including audience targeting, A/B testing, and creative performance analysis to improve campaign efficiency.

- Collaborate with cross-functional teams to align performance marketing initiatives with broader brand campaigns and product launches.

- Monitor and report on key performance indicators, providing deep-dive analysis into funnel health and customer lifetime value to inform future investment decisions.

- Identify and test new growth channels and emerging technologies to maintain a competitive edge in the personal care market.

Required Skillset:

- Demonstrated ability to manage large-scale digital marketing budgets with a focus on ROI and performance metrics.

- Deep expertise in managing performance marketing operations on major e-commerce marketplaces and digital advertising platforms.

- Strong analytical mindset with the ability to translate complex data sets into clear, actionable business strategies.

- Excellent communication skills to effectively lead team discussions and present performance insights to senior stakeholders.

- Proven track record of working in a fast-paced, high-growth environment, with the ability to adapt quickly to changing market trends.

- A minimum of 6 - 10 years of experience in performance marketing, preferably within the D2C or FMCG sector.

- Educational background from a premier institute is preferred, reflecting a strong foundation in business or marketing management.

- Ability to work effectively in an on-site capacity at our Gurgaon office, fostering collaboration within the team.