Bombay Shaving Company - Category Manager/Brand Manager

Company Overview:

Bombae is a sub-brand of Bombay Shaving Company, specifically focused on women's hair removal and grooming needs. Created with the vision of making personal care more inclusive, effective, and stigma-free, Bombae offers thoughtfully designed, high-quality products tailored for women. Known for its sharp design, gentle formulations, and consumer-first approach, the brand has built a strong presence in the women's grooming category. Backed by strong consumer trust and repeat usage, Bombae continues to innovate across formats and use-cases in hair removal and grooming. With a digital-first distribution model and availability across leading online marketplaces, Bombae is emerging as a disruptive force in women's personal care while expanding into services to deliver a seamless, end-to-end hair removal experience.

Role Overview:

Bombae is looking for a consumer-obsessed Category & Marketing Manager to scale our next generation of products. This is an end-to-end leadership role where you will own the P&L and the brand's voice. We need a strategist who can translate raw consumer data into a winning go-to-market strategy and lead the execution that turns first-time buyers into brand advocates.

Key Responsibilities:

- Own growth and profitability across D2C and Marketplaces; lead pricing, portfolio strategy, and market research.

- Collaborate with R&D and Design to build and launch a high-impact product roadmap leading to increase in reach. (NPD).

- Execute full-funnel campaigns across digital, influencer, and CRM; define positioning and creative inputs for performance teams.

- Lead end-to-end launch strategies, including packaging, USPs, channel rollout, and marketplace visibility.

- Translate data into business decisions and sync with Supply Chain, Sales, and Tech to ensure seamless execution.

Required Skillset:

- An MBA graduate with 4-5 years of experience in the personal care/wellness category or brand management within FMCG or a leading startup.

- Proven success in launching or scaling product categories in D2C and e-commerce environments.

- Strong analytical mindset; proficiency in Excel and data analysis

- Sharp creative judgment and ability to brief and evaluate marketing assets.

- Excellent project management and cross-functional leadership skills.

- Consumer-first thinking with an instinct for innovation and disruption.