Bluebash - Specialist - Digital Marketing

Specialist - Digital Marketing

Description:

About Us:

We are a fast-growing technology and AI-focused company building products and services for global markets. We value people who have built things from zero, learned from failures, and scaled successes.

Role Overview:

We are looking for a Digital Marketing Manager with a strong startup background, capable of owning strategy, GTM, team building, and execution. This role requires an entrepreneurial mindset, the ability to stay positive in uncertain environments, and the leadership skills to build and scale a high-performing marketing team.

Key Responsibilities:

- Define and execute the overall digital marketing strategy aligned with business goals

- Own and lead Go-To-Market (GTM) strategy for new products, services, or features

- Build, mentor, and scale a high-performing digital marketing team

- Create clear roles, processes, and KPIs for team members

- Drive customer acquisition across paid, organic, content, SEO, and community channels

- Collaborate closely with founders, sales, and product teams to align GTM execution

- Plan experiments, analyze performance data, and iterate quickly

- Develop strong positioning, messaging, and brand presence

- Maintain a positive, solution-oriented mindset during challenges and fast changes

Required Experience & Skills:

- Founder / Co-founder / Early team experience in a startup that has either:

- Failed (with strong learnings), or

- Successfully launched or scaled

- Proven experience in building and managing marketing teams

- Strong capability in marketing strategy and GTM planning

- Hands-on experience across key digital marketing channels

- Data-driven decision-making and execution skills

- Excellent leadership, communication, and collaboration abilities

What Were Specifically Looking For:

- A leader with a true entrepreneurial mindsetownership-driven, proactive, and accountable

- Someone who stays positive, resilient, and focused on solutions

- Comfortable working in ambiguity and fast-paced startup environments

- Strategic thinker who can also execute when required

What We Offer:

- Opportunity to build and lead the marketing function end-to-end

- Direct collaboration with founders and leadership

- High-impact role with long-term growth potential

- Competitive compensation with performance-linked incentives