BLive - Product Marketing Manager - eMobility SaaS

Job Description : Product Marketing Manager.

Location : Bangalore India.

Experience : 4-6 years.

Function : Product Marketing - E-Mobility SaaS.

Role Overview:

- We are seeking a Product Marketing Manager with 4-6 years of experience in B2B SaaS, logistics tech, or eMobility.

- This role will be central to our go-to-market strategy-shaping product positioning, driving adoption, and creating the tools that empower our sales and channel partners.

- You will be the voice of the product in the market and the voice of the market to the product team.

Key Responsibilities:

Product Positioning & Messaging:

- Develop clear, compelling positioning and value propositions for the FleetTech platform.

- Create customer-centric messaging target verticals.

- Translate technical features into business outcomes for enterprise clients.

Go-to-Market Execution:

- Partner with Product and Sales to launch new features/modules with defined GTM plans.

- Develop and maintain sales enablement assets: pitch decks, solution briefs, case studies, ROI/TCO calculators.

- Support Account-Based Marketing (ABM) campaigns with targeted messaging and collateral.

Market & Customer Insights:

- Conduct ongoing market and competitive research on FleetTech, logistics SaaS, and EV adoption trends.

- Build intelligence on regional opportunities and customer pain points.

- Share structured insights to influence product roadmap and strategy.

Content & Thought Leadership:

- Create high-quality product content: blogs, whitepapers, presentations, videos.

- Work with Marketing to amplify success stories, pilots, and reference customers.

- Represent the product at industry events and webinars.

Sales & Partner Support:

- Train Sales and Channel partners on positioning, use cases, and objection handling.

- Ensure adoption of product marketing assets across global teams (>70% usage).

- Collaborate with Finance to build pricing/packaging models for regional markets.

Key Performance Indicators (KPIs):

- Timely execution of GTM for all new features/modules.

- Pipeline influenced by product marketing campaigns (measured in $ value).

- Sales enablement asset adoption rate (>70% of sales team actively using) of customer case studies and success stories created per quarter.

- Improvement in win-rate vs competitors.

Ideal Candidate Profile:

- Experience: 4-6 years in B2B SaaS, logistics, EV, or enterprise mobility tech.

- Education: MBA or equivalent preferred.

- Background in engineering/tech + business is a strong plus.