Job Description: Product Marketing Manager (Females Only)

Location: Bangalore India

Experience: 4-6 years

Function: Product Marketing - E-Mobility SaaS

Role Overview:

We are seeking a Product Marketing Manager with 4-6 years of experience in B2B SaaS, logistics tech, or eMobility. This role will be central to our go-to-market strategy-shaping product positioning, driving adoption, and creating the tools that empower our sales and channel partners. You will be the voice of the product in the market and the voice of the market to the product team.

Key Responsibilities:

1. Product Positioning & Messaging:

- Develop clear, compelling positioning and value propositions for the FleetTech platform.

- Create customer-centric messaging target verticals.

- Translate technical features into business outcomes for enterprise clients.

2. Go-to-Market Execution:

- Partner with Product and Sales to launch new features/modules with defined GTM plans.

- Develop and maintain sales enablement assets: pitch decks, solution briefs, case studies, ROI/TCO calculators.

- Support Account-Based Marketing (ABM) campaigns with targeted messaging and collateral.

3. Market & Customer Insights:

- Conduct ongoing market and competitive research on FleetTech, logistics SaaS, and EV adoption trends.

- Build intelligence on regional opportunities and customer pain points.

- Share structured insights to influence product roadmap and strategy.

4. Content & Thought Leadership:

- Create high-quality product content: blogs, whitepapers, presentations, videos.

- Work with Marketing to amplify success stories, pilots, and reference customers.

- Represent the product at industry events and webinars.

5. Sales & Partner Support:

- Train Sales and Channel partners on positioning, use cases, and objection handling.

- Ensure adoption of product marketing assets across global teams (>70% usage).

- Collaborate with Finance to build pricing/packaging models for regional markets.

Key Performance Indicators (KPIs):

- Timely execution of GTM for all new features/modules.

- Pipeline influenced by product marketing campaigns (measured in $ value).

- Sales enablement asset adoption rate (>70% of sales team actively using).

- of customer case studies and success stories created per quarter.

- Improvement in win-rate vs competitors.

Ideal Candidate Profile:

- Experience: 4-6 years in B2B SaaS, logistics, EV, or enterprise mobility tech.

- Education: MBA or equivalent preferred. Background in engineering/tech + business is a strong plus.

Skills:

- Strong storyteller with ability to simplify complex technology.

- Hands-on in GTM planning, content creation, and sales enablement.

- Comfortable working with data-driven models (ROI/TCO).

- Strong collaboration skills to work across Product, Sales, Tech, and Marketing teams globally.

- Mindset: Analytical, entrepreneurial, and passionate about EVs, sustainability, and SaaS.

Why Join Us?

- Be part of a global EV transformation journey with high-growth markets (India, UAE, UK).

- Opportunity to shape the GTM strategy of a core SaaS product in the eMobility ecosystem.

- Work in a fast-paced, collaborative environment with cross-border exposure.

- Drive impact by enabling enterprises to transition to zero-emission fleets and unlock carbon savings.